Mexican Billionaire Ricardo Salinas Discloses 70% Bitcoin Allocation, Targets $1 Million

Ricardo Salinas Pliego, the Mexican billionaire and founder of Grupo Salinas, has disclosed that Bitcoin accounts for 70% of his personal investment portfolio and said he expects the asset to reach $1 million in price, according to a report by Bitcoin Magazine. The declaration places Salinas among the most heavily concentrated high-net-worth Bitcoin holders on record and adds a prominent Latin American voice to a growing cohort of ultra-wealthy individuals making public, outsized bets on $BTC.

A Concentrated Bet in a Volatile Asset

A 70% allocation to any single asset would be considered aggressive by conventional wealth-management standards; a 70% allocation to Bitcoin, which has historically drawn down more than 80% from peak to trough in prior cycles, represents an unusually high-conviction position. Salinas has previously spoken publicly about his affinity for hard assets and skepticism of fiat currencies, views that align with the macro argument Bitcoin advocates frequently deploy: that central-bank money printing erodes purchasing power over time. The $1 million price target he cited implies a multiple of the current market price, though the source does not specify a timeline for that projection.

Why Latin American Wealth Is Watching Bitcoin

The disclosure carries particular weight given the economic context of the region. Mexico, like many emerging-market economies, has experienced persistent currency depreciation and inflation pressures that make dollar-denominated or fixed-supply assets structurally attractive to capital-preservation-minded investors. Salinas controls one of Mexico's largest conglomerates, spanning retail, media, and financial services, giving his public statements on asset allocation outsized influence among the domestic business community. His willingness to name a specific price target — rather than simply expressing a directional preference — signals a level of conviction that goes beyond the hedging language typical of institutional disclosures.

What the Source Does and Does Not Say

Bitcoin Magazine, which is editorially favorable to Bitcoin, is the sole sourced outlet for these figures. The report does not detail which of Salinas's assets — personal holdings, corporate treasury, or family-office accounts — make up the denominator for the 70% figure, a distinction that matters considerably when evaluating the claim. No on-chain verification of the position size is possible from the information provided, and no timeline is attached to the $1 million price target. Readers should weigh the disclosure accordingly: it reflects a stated position and a price belief, not an independently audited allocation.

Related reading

• Standard Chartered Calls Bitcoin Cycle Bottom as Strategy Purchase Update Looms
• Brownstone Research Draws Parallel Between AI and Bitcoin's Breakthrough Phase
• TradFi Advisers Pivot Away From Bitcoin Toward Stablecoins and Tokenization, Bitwise's Hougan Says
• Swan Bitcoin Launches RBX to Help $BTC ETF Investors Shift Into Direct Ownership